Bachelor of Science in Marketing

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The Bachelor of Science in Marketing equips students to be creative thinkers and transformational leaders with the critical marketing skills necessary to shape the future with insights, creativity, and innovation. This program is designed to equip students with the business, technical, creative, and communication skills that go above and beyond basics of marketing slogans, advertising, and sales. The BS in Marketing at Carson-Newman prepares students to fulfill their full potential and reach their career goals while serving society.

WHAT YOU CAN EXPECT FROM YOUR BS IN MARKETING

Critical thinking marketing leadership
Apply a broad set of Christian critical thinking and business skills to ethically serve the business needs of society.
Core marketing skills needed for success.
Empowered with critical marketing skills like digital marketing, consumer behavior, brand management, content creation, and more, you’ll be prepared to shape the future of our world and create positive change.
Creative innovation and problem-solving.
Utilize marketing insights, creativity, and innovation to deliver marketing communications that attract and retain customers.
Connecting with community and global perspectives.
Serve as the link between organizations and the people they serve, in fields ranging from business and healthcare to nonprofit organizations and churches through an in-depth understanding of consumer behavior.
Christian servant leadership that achieves success.
In a world that needs leaders with character more than ever, graduates will understand Christian leadership principles and be a servant leader filled with solid values, character, and integrity.

BS IN MARKETING AT A GLANCE

CAREER OPPORTUNITIES

Carson-Newman bachelor’s in marketing graduates are in high demand in business and nonprofit organizations around the world. According to the Bureau of Labor Statistics (BLS), media and communications occupations have a median annual salary of $62,340 and can pursue employment in a variety of careers, including:

Marketing Manager
Social Media Specialist
Sales Manager
Market Research Analyst
And more!

Admissions Requirements
Complete the free online application along with transcripts from high school and any other higher education institutions in which you have attended.

Accreditation
Carson-Newman is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, master’s, and doctoral degrees.

Course Outline
Click HERE to view the course outline for the Bachelor of Science in Marketing.