Bachelor of Business Administration

Bachelor Of Business Administration (BBA)

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The Bachelor Business Administration equips students to be creative thinkers and transformational leaders with the critical business skills necessary to achieve success and impact society. This program is designed to help students develop leadership skills that go above and beyond basic managerial efficiency to strategic servant leadership that sees beyond the bottom-line results to practical, holistic success. The world needs bold, innovative, ethical, and dedicated leaders, and the BBA at Carson-Newman prepares students to fulfill their full potential and reach their business goals while serving society.


  • Critical thinking business leadership
    Amid an overflow of data and an ever-changing economy and business context, you will be able to apply critical thinking skills to effectively navigate complex business environments.
  • Core business skills needed for success.
    Empowered with analytical, accounting, operational, management, leadership, ethical, and entrepreneurial abilities, you will be able to utilize core business skills to achieve success.
  • Creative innovation and problem solving.
    In a competitive business marketplace, you will be able to apply creative thinking and innovative skills to create and solve business problems.
  • Connecting with community and global perspectives.
    You will be equipped to understand global and societal business perspectives and effectively communicate and achieve business results in diverse environments.
  • Christian servant leadership that achieves success.
    In a business world that needs leaders with character more than ever, graduates will understand Christian leadership principles and be a servant leader filled with solid values, character and integrity.



Carson-Newman BBA graduates are in high demand in business and nonprofit organizations around the world. According to the Bureau of Labor Statistics (BLS), graduates with a business degree have a median annual salary of $60,000 and can pursue employment in a variety of careers, including:

  • Financial Managers
  • Management Analysts
  • Human Resource Specialists
  • And more!

Admissions Requirements
Complete the free online application along with transcripts from high school and any other higher education institutions in which you have attended.

Carson-Newman is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, master’s, and doctoral degrees.