Marketing, B.S.

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At a Glance

100% Online or

On-Campus

120

Credit Hours

Next Start Date: January 12, 2026

Launch Your Future in Marketing

The Bachelor of Science in Marketing prepares students to become creative thinkers and forward-looking leaders equipped with the skills to drive meaningful impact. Go beyond the basics of advertising and sales to master business strategy, digital tools, creative development, and effective communication. This program empowers you to reach your career goals while making a difference in the evolving world of marketing.

What You'll Gain from the Marketing Program

  • Strategic and Ethical Marketing Leadership
    Apply critical thinking and business acumen to make ethical, data-informed decisions that meet the evolving needs of today’s marketplace.

 

  • Core Marketing Skills for a Digital World
    Build expertise in digital marketing, consumer behavior, brand management, and content creation to drive engagement and deliver measurable results.

 

  • Creative Innovation with a Global Perspective
    Use insights and creativity to solve real-world marketing challenges while understanding how culture and community shape consumer experiences worldwide.

Career Outlook

411,300

Jobs in U.S.
(2023)

$54 – $60k

Median Pay
(2023)

8%

Estimated Job Growth
(2023-33)

*Source: U.S. Bureau of Labor Statistics. Carson-Newman University cannot guarantee employment. Salary data represents averaged earnings for the occupations listed and includes workers at all levels of education and experience.

Why Carson-Newman?

Icon for Learn on Your Schedule. At Carson-Newman, we support you through programs that help you balance your life, family, and faith while you learn. With online and hybrid options, you can pursue your education on your terms.

Learn on Your Schedule.

At Carson-Newman, we support you through programs that help you balance your life, family, and faith while you learn. With online and hybrid options, you can pursue your education on your terms.

Icon for Become Career Ready. You don’t have to pause your current life to advance your education or career. With us, you benefit from immersive, experiential learning and meaningful connections with students and faculty who share your determination and values.      

Become Career Ready.

You don’t have to pause your current life to advance your education or career. With us, you benefit from immersive, experiential learning and meaningful connections with students and faculty who share your determination and values.

 

 

 

Icon for Make Your Education Affordable. We work with students with all types of financial needs to make their education affordable. Our financial aid counselors are here to help you understand your options, so you can focus on reaching your potential.    

Make Your Education Affordable.

We work with students with all types of financial needs to make their education affordable. Our financial aid counselors are here to help you understand your options, so you can focus on reaching your potential.

 

 

Icon for Reach Your Full Potential. Your education can be the connection to your next chapter through internships, research opportunities, and spiritual mentorships. We offer a wide variety of student services throughout your education that can prepare you for what’s next.    

Reach Your Full Potential.

Your education can be the connection to your next chapter through internships, research opportunities, and spiritual mentorships. We offer a wide variety of student services throughout your education that can prepare you for what’s next.

 

 

Higher Education for a Higher Calling

Carson-Newman’s mission as Christian educators is to help students reach their full potential as educated citizens and worldwide servant-leaders.

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